A follow-up to my last post, just to further emphasize that my story is not an exception or unusual one. As I have said, the fact that the sales on some of my titles is in the top 1% of POD sales in their hot months is more a depressing factoid for any would-be author to consider rather than something I am particularly proud of.
A recent news piece in Forbes touched on the biggest pitfalls facing an aspiring author in this day and age. One of the hardest lessons to learn is that, no matter what kind of platform an author takes to publish their work, it is going to take a while until anything happens. And in some cases, such a long while that losing hope seems inevitable. The author, Suw Charman-Anderson, summed up both traditional and online forms of publishing as extreme versions of playing the waiting game, a game that can only be won with perseverance. Tons of it.
Citing a blog written by Kristine Kathryn Rusch, Charman-Anderson stated that independent writers work relentlessly during the first month to boost sales, but once they become exhausted and sales drop, many lose hope and give up. With all this work for so little results, Rusch’s blog concluded that “Publicity doesn’t work for books. It really doesn’t. All it does is get your name in front of a reader who might then glance at your book. Or not.” Hard news to hear for anyone who has invested hours into the grind of promoting an e-book.
Read more: http://ebookpublishingreport.com/ebook-marketing-strategies-playing-the-waiting-game-as-an-indie-author/#ixzz2B3n6yStg The Waiting Game.
What's the solution? There isn't one single solution.
I think the first is to consider that each title is unique. This flies in the face of the very idea of genre, but considering the substantial signal to noise ratio that exists today, I think we need to consider every title a unique challenge or opportunity. At the same time, it remains the case that it will cost a substantial amount of time and money to get any headway-- and the latter part of this is often the greatest hurdle for independent artists and authors.
Whatever the solution is, I'm always open to talking to other indies, as we really need to work together, rather than against one another.