Monday, January 16, 2012

Contextualizing Social Media (and Marketing)

Doug Rushkoff is pretty spot on here, as he often is. (Though it's a little disjointed at first.)

Instead of adding another layer of commentary... just check out the video.

Douglas Rushkoff: Branding Doesn't Work! So Now What? from Portland Oregon on Vimeo.


  1. He is so right. Everything should be understood in its proper context. Failure in one aspect of marketing and advertising doesn't mean death; it's an opportunity to improve other strengths.

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  2. There are various levels of marketing. It depends on the long island advertising campaign you implement.